BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION

Course Duration

Course Fees

Intake Dates

Tuition Fee: $7,000 *
Enrolment Fee: $200 **
Materials Fee: $200

* Discounts may apply
** Non-refundable

Information on other fees and charges available here

52 Weeks
40 Weeks Tuition/12 Weeks Holidays

Full-Time Study
20 Hours/Week
In-class and Online Learning

12 August 2019

7 October 2019

11 November 2019

6 January 2020

10 February 2020

6 April 2020

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Units of Competency

All the above listed units of competency must be completed to receive the BSB52415 Diploma of Marketing and Communication qualification.

Entry Requirements and Pre-Requisites

The course will be available for those students who are 18 years or older and have completed Year 12 or its equivalent. International Students are also required to have an English ability at the IELTS 5.5 or equivalent.  

The following core units from the BSB42415 Certificate IV in Marketing and Communication are pre-requisites and must have been completed before studying the BSB52415 Diploma of Marketing and Communication:
·       BSBCRT401 Articulate, present and debate ideas
·       BSBMGT407 Apply digital solutions to work processes
·       BSBMKG418 Develop and apply knowledge of marketing communication industry
·       BSBMKG417 Apply marketing communication across a convergent industry
·       BSBCMM401 Make a presentation

Target Group

Local and international students who require skills in marketing as well as those with substantial experience in marketing industry experience gained through employment but who lack a formal marketing qualification.

Vocational Outcomes

After completion of the qualification, a person could obtain employment opportunities in various business and commercial enterprises as a:
·       marketing manager,
·       marketing team leader, or
·       public relations manager.

Job roles and titles may vary across different industry sectors.

RPL and Exemptions

AIE must recognise the AQF qualifications and statements of attainment issued by any other RTO. RPL and Credit Transfer are available for students to access prior to enrolment. More information is available in our student handbook.

Assessment

Assessments are conducted during and on completion of training for each unit to determine if the learner is competent. The assessments are conducted using knowledge and skills assessments. Assessment methods may include: Assignment, Questioning (Oral/Written), Case Study, Third Party Report, In Class Activities, Observations, Role Play and RPL.

Mode of Study

The 12 units of competency are delivered throughout the 40 weeks of tuition. The qualification is delivered over 4 terms (each term is 10 weeks. Each term is followed by 3 weeks of holidays.

Classroom based learning and up to one-third of the course may be delivered online.